MOOsletter Sign Up Campaign

Following MOO's brand refresh I had to come up with multiple concepts to encourage sign ups to our MOOsletter. I had to create a new homepage hero, multiple ideas for paid ads which would work for both video and stills.

The two concepts had to be visually very different but still look more refreshed and in-line with MOO's new creative direction. The first concept focused on the props showcasing the benefits you get from signing up. Whereas the second concept focused on the real user experience you get when scrolling through the MOOsletter. 

Photography & Styling: Chynna Guyat
Videography: Thomas Smith
Motion graphics: Ben Rosser