Meet the Maker Video Campaign
As part of MOO's Perpetual Planner launch campaign, I was briefed to lead a video campaign all about its designer, Felix Ackermann.
The final film introduced audiences to the planner through the eyes of its creator, highlighting the purpose, precision, and calm that went into every detail. It appeared across YouTube, paid and organic social, and The Drop, helping to anchor the broader launch campaign with a human-led, design-focused story.
Videographer: Thomas Smith
Script: Ed Ross
I developed a narrative that blended Felix’s design philosophy with close-up product
moments, creating a visual rhythm that felt both grounded and inspiring.
Storyboarding the script into different sections helped plan the day of shooting
Behind the scenes of the shoot which was posted as a Instagram Reel